By now, most marketers and business owners are already aware that SEO is the real deal. It’s a critical factor for driving website traffic, which would eventually lead to more conversions; thus, more profit. If your website and content are not optimised appropriately for both desktop and mobile view, you’ll have an incredibly difficult time attracting organic traffic to your site. That’s why you need Melbourne SEO Marketers. It sets your online presence and puts it in a better position to succeed. It has many benefits, and this post will show four of that.
1.) Proper SEO Means Better User Experience
Keep in mind that ranking high in the search engine results page doesn’t matter if your website doesn’t deliver the right experience to your visitors. A website that’s ranking high yet offers lousy user experience will only see its visitors coming in and bouncing away in a couple of seconds. That’s the reason why user experience has now become a significant ranking factor. Google is already prioritising on sites that provide the best user experience. If you haven’t optimised your website for user experience, then you’re probably missing out on a lot of potential traffic.
2.) Organic Search Accounts for as Much as 65% of All Website Visits
Majority of people that visit your site come from the organic, or free, search. While social media has already overtaken organic search slightly in terms of referrals, organic search is still a critical source of traffic for most businesses.
3.) SEO Tends to Lead Higher Close Rates than Outbound Leads
According to the latest numbers, Melbourne SEO Marketers leads result in an average rate of 14.%, compared to the rates of 1.7% for outbound leads. These numbers make sense. Customers who are looking for specific products or services are more likely to purchase from businesses that they’ve searched instead of those who attempt to attract them through outbound marketing strategies.
4.) Ranking for Local Search Will Lead to Increased Site Visits and Sales
Ranking for local search makes a lot of sense if your business is only focused on local consumers. Not only will it lower the level of competition that you need to have with other competing brands, but it will also give you the chance to be visible to your target audience. A lot of consumers are using local search queries to find local businesses, so it makes a lot of sense to optimise for local search.
Melbourne SEO marketers are one of the essential factors that you need to utilise to gain some traction online. Improve your SEO and establish a strong online presence with us! We offer superb SEO services at very affordable rates. Visit our website to learn more.